How to develop relationship with relevant Influential People in an Organisation
Influencers want to be noticed by corporate organisations for endorsement, sponsorships among others. Unfortunately, meeting the right people that can make decision can be an herculean task. Before you can even begin to attract corporate clients, you should make sure you’re ready. You also need your own strong online presence, especially on social media platforms. When you contact potential clients. One of the first things they’re going to do is look up your website and social media pages. If you’ve contacted someone on Twitter and you only have 30Twitter followers, you aren’t going to make the best impression.
You want to build a growing and organic social media presence on your chosen platforms. The way you do this will depend on the nature of your business and industry. If video is one of your specialties, it’s always impressive to have a popular YouTube channel. Having lots of engaged followers on Facebook, Twitter or LinkedIn also helps. It’s about more than numbers, though. Everyone knows nowadays that anyone can buy Twitter followers or Facebook likes. You need to make the effort to attract engaged, long-term social media followers. This will put you in a much more powerful position when it comes to getting sponsors.
Locating Potential Sponsors
Most of your potential clients will be on multiple social networks. It’s therefore best to connect with them in as many ways as possible. There’s no one “best” site for connecting, as it really depends on the habits and preferences of the people with whom your trying to connect. Some people are more active on Twitter, others on Facebook or LinkedIn.
You need to connect with individuals, not merely businesses. It’s therefore not enough to like or follow the business pages of companies. After identifying as many companies in your niche as possible, you’ll want to identify specific people in that organization. This includes not only the owner, CEO or CFO of a company, but any influential people with whom you might connect.
You can target other people in the Organisation, such as Head of Marketing, Head of Customer Service, Head of Corporate Communication among others. You can check their About Us, Management Team among other relevant people on their website, search for their name on google to get their contact or social media networks or merge their names together in their company email format to get their contact detail
Since it doesn’t take any time or money to follow people, you should seek to connect with as many people in a company that interests you as possible. All you need is to develop a relationship with one key person in the company. And developing relationships is the crucial concept here.
Sending someone you just met a message such as “please sponsor my business” is most likely not going to work. You need to develop relationships with people. This may sound like a long and drawn out process, but keep in mind that the world of social media operates at lightening speed. You can exchange multiple messages with someone over the course of a few days.
Here are a few tips for developing relationships with key people in corporations.
- Show a genuine interest in their activities. When you message someone, it’s good to refer to an article, blog post, video or talk they’ve given. Refer to something specific so they know you’re paying attention.
- Share their content. This includes retweeting, sharing Facebook posts and otherwise linking to their content. You can do this on your own social media pages, your blog or anywhere you’re active online.
- Connect with as many influencers in your industry as possible. This goes beyond companies you think might sponsor you. The more relationships you have, the better your chances of finding the right sponsor. Having strategic alliances enhances your status and it also gives you access to people who know people in the companies you do want to approach.
How to Request Sponsorships
If you’re confident you have a great proposal, you can contact people you’ve just met online. The above suggestion to first establish some kind of relationship is usually best to follow, though. Either way, you have to be careful how you word your request.
- Ask for a meeting, phone call or Skype session. You aren’t going to secure a sponsorship via Twitter, Facebook, LinkedIn message or email. Your goal using such platforms is to open the door to a real conversation. You should create a compelling pitch that makes them curious enough to at least listen to your proposal.
- Make sure you emphasize the benefit to their company. it’s obvious that you’re going to be getting something from this partnership. But it’s up to you to show them how it will benefit them.
- Contact lots of people. Don’t get overly attached to the idea of getting a particular sponsor. You may have to contact hundreds or even thousands of people in many companies before you find the right match.
- Send a powerful sponsorship letter. This is a letter that outlines the benefits to both you and your sponsor. You can start with a template and adjust it to specific companies. It’s best to send this letter once you have an existing relationship with the prospect.
Another easier way to get multiple clients easily is to signup for OneStopAdvert Influencer Marketplace, a place where Brands and Advertisers meet with Influencers, Bloggers and Content creators. All you have to do is signup free and expect clients to email you sponsorship request. To signup as an Influencer, Click here to get started.