Outdoor advertising is considered a mass-market medium, just like broadcast, radio, TV, and cinema advertising. For this reason, it is better utilized for broad messages, branding and support campaigns. It cannot do the heavy lifting, and any attempts to do so will usually lead to a very cluttered and confusing message. Once you start putting more than 10 words of copy on a billboard, for example, you are asking an awful lot of the consumer. Many are driving past at high speed.
It is not possible to convey a complex message on a medium that people see for only a few seconds, or minutes at best, so it was seen as support for TV, direct mail, radio, digital and print. In short, keep the product or service top of mind, but let the other forms of advertising do the heavy lifting.
All this media rents depends on the advert medium, budget and state charges. This out to media owners and the media owners manage it under rules and regulation of both State Department of Outdoor Advertising (e.g DOAS Lagos, DOAS Abuja) across Nigeria.
Choosing the advertising agency should be done with caution as the agency will have to design and develop a proper media plan for your brand and place the ad for you in the right media in the right time and monitor the campaign to the end.
A professional agency such as OneStopAdvert will ensure best media combinations are done at the most affordable rate. We will design and develop your advertising/branding campaign choose the best media for you. This will be complimented by our existing contacts that can get your billboards from our wide partner network, we will also bargain price for you and supervise all the procedure from print, to installation, changing ads and all anywhere across Nigeria.